Boutique Footwear
Back 70 Shoes in Columbia, SC
Artful shapes, honest comfort, for busy Columbia days.
Good for the Sole Shoes carries the Back 70 collection for women who want style without sacrificing comfort.
Back 70 Shoes Built for Casual Comfort
Back 70 shoes sit at the center of what our boutique is about: pieces with real character that never sacrifice comfort for style. Each silhouette is designed with sculptural heels, mixed textures, and unexpected color combinations, then built on a footbed that supports a full day of wear. That balance is exactly why we chose this line for our comfort shoe store on Saluda Avenue.
We work with Back 70 because the brand treats comfortable everyday shoes as a design problem worth solving, not an afterthought bolted onto a trend. Soft leathers, cushioned insoles, and flexible outsoles show up in shoes that still turn heads on Main Street. As a shoe store giving back, a portion of every sale (Back 70 included) goes toward the local charities we partner with here in Columbia.
Our customers tend to be women 30 and up looking for boutique shoes that fit real life: errands, work, dinner out, weekend walks around Finlay Park, a morning coffee run on Devine Street, or a full day on your feet downtown. Back 70 fits that life without asking anyone to choose between looking polished and staying comfortable.
We believe comfort shouldn't come at the expense of giving back to the community that shops with us. Every time a customer leaves with a new pair of Back 70 shoes, flats, booties, or sandals, a portion of that purchase supports local charities here in Columbia, from Five Points nonprofits to groups working along Main Street. That mission is part of why we chose this line in the first place: it lets us pair genuinely comfortable, well-made shoes with a reason to feel good about the purchase. Whether you're stopping in after a walk through Finlay Park or making Back 70 your go-to for comfortable everyday shoes, you're also helping us keep that promise to the city we call home. It's one more reason loyal customers keep coming back to Saluda Avenue for their next pair of boutique shoes.
What Makes Back 70 Comfortable Shoes Stand Out
Back 70 earns its spot among our women's boutique shoes by pairing design-forward details with construction you can actually feel the difference in. We try every new style in the store before it goes on the sales floor, and it's a line our team reaches for ourselves.
- Cushioned, contoured footbeds that support arches through long days
- Genuine leather uppers that soften and mold to your foot over time
- Playful color and texture combinations not found in mainstream comfort brands
- Flexible, grippy outsoles built for sidewalks and uneven ground alike
- Versatile silhouettes that move from casual shoes territory to dressier looks
- A fit that holds up whether you're on your feet all day or just running errands
Many of our regulars pair a fresh pair of Back 70 flats with one of our local consignment handbags or grab a few Teleties while they're at the register, since the whole shop is built around easy, comfortable style.
Ways To Wear Back 70
Find Your Perfect Back 70 Style At Our Columbia Shoe Boutique
Back 70's collection changes with the seasons, and our buyers select styles specifically for what Columbia shoppers actually wear. Here are a few of the ways our customers are styling Back 70 right now.
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Everyday Flats and Slip-Ons
Soft, low-profile styles built for quick errands around Five Points or a full shift on your feet. They're some of our best-selling comfortable everyday shoes for women who want to leave the sneakers at home without giving up support.
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Boots and Booties for Cooler Weather
Back 70 brings sculptural detail to boots that still function as comfortable winter boots for Columbia's milder, wetter winters. Pair one with a jacket from your closet and you have a look that works from the Vista to a weekend trip upstate.
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Statement Sandals and Wedges
Warmer months call for sandals with personality, and Back 70 delivers color and shape without a sore foot at the end of the day. These are a favorite for anyone who wants women's fashion shoes that still feel like house slippers by hour six.
What Columbia Shoppers Say About Back 70
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Ruth Dibble
3 days ago
Rated 5 out of 5
Good for the Sole had such an excellent shoe selection. Their women’s section included casual sneakers, dressier shoes, and boots for fall. They’ve even added a men’s shoe section. I was impressed with the prices and the helpful owners and employees. Thank you GftS!
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Katie Evatt
6 days ago
Rated 5 out of 5
One of my favorite stores. Great selection and friendly service.
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Alston James
11 days ago
Rated 5 out of 5
Great store and friendly service!
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Julia Cole
13 days ago
Rated 5 out of 5
So amazing! The service was great!!!!!!
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Debi West
14 days ago
Rated 5 out of 5
Awesome selection and great service!!
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Ashley Skipper
15 days ago
Rated 5 out of 5
Wonderful store with great service!
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Elizabeth Dixon
17 days ago
Rated 5 out of 5
What a great experience! I’ve been in the store many times before and they are under new ownership and they allow me to even come in on their day off and get me some shoes for my trip to Italy! They are very patient and kind!
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Hilary Garrett
21 days ago
Rated 5 out of 5
Amazing store! Great customer service
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Sarah Burnett
23 days ago
Rated 5 out of 5
Wonderful customer service!
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Beth Star
25 days ago
Rated 5 out of 5
Great new owners!!!! Meeting them and getting a new pair of sneakers was great. It’s always nice to support small business
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Lisa Frazier
25 days ago
Rated 5 out of 5
Great selection of stylish & comfy shoes with great service! Great visit with 3 pairs of shoes!
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Matt Brown
25 days ago
Rated 5 out of 5
Great shop— the owner and Frasier were a joy to meet! Great selections and prices were set well for the area.
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Paige C
25 days ago
Rated 5 out of 5
Such a great store!! The owner is so nice and they have such a good selection of Back 70 sneakers.
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Sheila Davis
26 days ago
Rated 5 out of 5
Great shoes! Great service!
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Jasna Walton
26 days ago
Rated 5 out of 5
Amazing store with a friendly and warm feel! The store owners are involved and the pup is a cute addition to the store. Oh one more thing, the Back70 shoes are amazing!!!!!
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Elizabeth Moncrieff
26 days ago
Rated 5 out of 5
Great staff and selection and Frazier
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Tim Enright
26 days ago
Rated 5 out of 5
Amazing family owned business with father , daughter and doggie welcome you with passion to make customers satisfied from beginning to end of the sale. Will be back for sure.
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Beth T
27 days ago
Rated 5 out of 5
Excellent customer service! And selection.
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Kathy Mattox
27 days ago
Rated 5 out of 5
Great gem in 5 points. Great selection and staff very knowledgeable and helpful!
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Gracyn Goodrich
27 days ago
Rated 5 out of 5
the owners were so kind and helpful!!
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Alexey Petrov
a month ago
Rated 5 out of 5
Great store!
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Emily Carrea
a month ago
Rated 5 out of 5
had a great experience super friendly and cute dog!
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Becky Hunter
a month ago
Rated 5 out of 5
Love the shoes, and the pup is an extra incentive to go in.
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Kia Coleman
3 months ago
Rated 5 out of 5
Such a cute shop with nice variety and good pricing. Customer service was so nice, Marty was so friendly and helpful. Hank the dog was such a nice touch as well! Highly recommend.
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Auretha Callison
7 months ago
Rated 5 out of 5
I've been a personal stylist for over 22 years and this gentleman and his company provide the Superior Service and quality, quiet luxury brands that that used to exist 10 years ago at Nordstrom. I'm switching my clients over!!
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Lucas Hollingsworth
9 months ago
Rated 5 out of 5
Great shoe store with exceptional management and customer service!
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Lena Hopkins
a year ago
Rated 5 out of 5
Stopped in while on a short trip and will definitely be back. I do believe the owner is whom helped us and made our experience so great. Very helpful and so nice. I loved his energy and the store pup “Hank” was just icing on the cake. Highly recommend you stop in while in Columbia
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Katelyn Derogatis
a year ago
Rated 5 out of 5
Had a lovely experience today. Kelley was delightful, knowledgeable, and helpful in a way that didn’t feel pushy. Great prices on high quality shoes. We will definitely be back to purchase more!!
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Edit Phan
2 years ago
Rated 5 out of 5
The best shoe shop in the area! Amazing quality shoes and hands down the best customer service 🙌
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Phil Mayhew
2 years ago
Rated 5 out of 5
Nice shop with a great selection of shoes, locally made products, handmade leather bags, and local art (that changes every month)! The owners (and pup, Hank) are incredibly friendly!
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Richard Horah
2 years ago
Rated 5 out of 5
Very helpful and friendly. Good selection of shoes.
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Z Goose
2 years ago
Rated 5 out of 5
If you are looking for an amazing pair of shoes, check this spot out! Many hard to find brands and a great selection. Highly recommend. They have a shop dog named Hank. Super cute and the shop owner is the sweetest. Highly recommend.
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Jennifer Enlow
2 years ago
Rated 5 out of 5
Just happened upon this shoe store while in the area. Great selection of shoes and very personable service! Will certainly be returning soon!
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Stacey Overstreet
2 years ago
Rated 5 out of 5
A beautifully curated selection of shoes with the best customer service. Many hard to find brands and all of them are top quality. Highly recommend
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Josef Berliner
3 years ago
Rated 5 out of 5
Excellent selection, great atmosphere.....highly recommended!
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Roy Canty
3 years ago
Rated 5 out of 5
Can’t say enough about this place. I’ve shopped there for years. Stopped by ‘right before closing’ to find shoes for an event. Found shoes that were cute but most of all comfortable. #SUPPORTLOCAL
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Loretta Hester
4 years ago
Rated 5 out of 5
Thank you so much for helping my elderly mother and aunt locate shoes with class and style! She called me stating she wore a pair out - i.e. took off her sneakers (brooks)! We will all be back soon for more! If you are looking for quality and awesome service look no further than Good for the Sole Soles & Accessories!
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Bishop Hare
4 years ago
Rated 5 out of 5
I was pleasantly surprised to find a pair of Birkenstock Arizona sandals in my size—15M (46) and they are awesome! The owner helped me out, gave me some tips to help with breaking them in, and some maintenance tips to help them last as long as possible. Thanks so much!
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Cee Webb
4 years ago
Rated 5 out of 5
Great customer service! Found my size, finally! Located in 5 Points
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Toni Gripper
5 years ago
Rated 5 out of 5
Wandered into the neighborhood and happened upon the shoe store. The owner was warm, welcoming and helpful. He even sweetened to pot by giving me an additional markdown on a sale item. I’ll definitely return.
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Victoria C
5 years ago
Rated 5 out of 5
First time visiting! I stopped in while I was waiting for my order from The Gourmet Shop next door. Nice retail store of shoes. The owner said they've been around 15 years! He said they moved to this location about 4 years ago. You also get to meet the Schnauzer who comes to work with him every day. I can't remember his name, right now, but it was Hank or Frank. I also saw a selection of men's shoes too so don't hesitate to stop by!
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Stirling Holbrook
5 years ago
Rated 5 out of 5
I can’t say enough good things about this store! I love the range of shoe styles and the incredible customer service. I live in Charleston but spend time visiting family in Columbia, and I never make it downtown without walking out with at least 2 new pairs of shoes! Kelly is such a wonderful person to do business with. I highly recommend.
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Libby Smith
6 years ago
Rated 5 out of 5
Beautiful shoes! Fantastic customer service and superior pricing!
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Elisabeth Youngblood
6 years ago
Rated 5 out of 5
This store is a cut above ! The selection is unique & Kelly is so knowledgeable & not pushy. I’ve purchased stylish , comfortable shoes to be able to walk in Europe.
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Angela Yong
6 years ago
Rated 5 out of 5
Best shoe store in South Carolina! Not only is the owner knowledgeable about his inventory, he knows fashion. I highly recommend!
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Messie's Closet
6 years ago
Rated 5 out of 5
Beautiful curation of stylish yet comfortable shoes! A hidden gem of Columbia!
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Debbie Mcdaniel
6 years ago
Rated 5 out of 5
I probably have over a dozen pairs of shoes from GFTS in my closet-from sandals to boots that I wear daily. Comfort + style + good customer service keep me going back.
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Brian Wilson
7 years ago
Rated 5 out of 5
The owner, Kelly, and the dog, Hank are great people. Great prices and perfect service, I would recommend this place to anyone looking for a great pair of shoes
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Bradford Allen
7 years ago
Rated 5 out of 5
Really nice owner. Great shoe selection. Will definitely reccomend to others and will shop there again
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Lula Robinson
7 years ago
Rated 5 out of 5
Great shoe for your health and styles are also great. Prices are the best in regards to nearby competive brands.
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Autumn Brown
7 years ago
Rated 5 out of 5
Wonderful place to shop. Higher end pricing but HIGH quality shoes that are worth the price. Kelly is a wonderful shop owner that is knowledgeable, helpful, and not pushy. The prices are not marked up compared to retailer websites. Currently saving up to get another pair of his wonderful shoes that were out of a college students current price range. Don’t forget to say hey to Hank, his well trained shop dog, he is a sweetie.
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Lisa Matthews
8 years ago
Rated 5 out of 5
Extremely friendly and knowledgeable. Prices are competitive.
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Amy B
8 years ago
Rated 5 out of 5
Excellent, good quality shoes with fabulous customer service! The shoes are well made and pricey, but the quality ensures you'll be wearing them for years! Customer service is helpful and not pushy. Thanks for the experience!
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Judy Lederfind
8 years ago
Rated 5 out of 5
Great service and shoes!
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Joseph Azar
8 years ago
Rated 5 out of 5
Good place with good people and merchandise.
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John Mcgill
8 years ago
Rated 5 out of 5
great shoes , great service. These people know footwear ! Also have a cool dog and great shops near by. Check out my new danskos! Follow up- shoes have been great! They just got me another pair that are slip on danskos , love them! They have a new men's boot line coming, can't wait to check em out!
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Itech Connections
10 years ago
Rated 5 out of 5
Best Customer service in the neighborhood. Come and check them out.
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Kevin Walker
10 years ago
Rated 5 out of 5
The best combo of customer service and Sperrys in Columbia.
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Michael B
13 years ago
Rated 5 out of 5
Decent shop. Looked online trying to find better prices... Couldn't find em cheaper so I bought them here. Thanks
Read what Columbia shoppers say about Good for the Sole Shoes on Google.
Visit the boutique
Visit Good For The Sole Shoes In Columbia
Stop by 728 Saluda Ave to try on the current Back 70 collection in person. Our team will help you find the right fit, size, and style, whether you're shopping for yourself or picking up a gift for someone who deserves comfortable, interesting shoes.
- Tues to Fri
- 10am to 6pm
- Saturday
- 9am to 4pm
- Sunday
- 10am to 3pm
- Monday
- Closed
