Shoe Boutique in Columbia, SC
Chocolat Blu Shoes at Good for the Sole
Chocolat Blu brings playful color, soft leathers, and all-day comfort to our shelves on Saluda Avenue, shoes that look polished without punishing your feet.
Why We Carry Chocolat Blu Shoes
Chocolat Blu designs with a simple promise in mind: a shoe should feel as good at hour eight as it did at hour one. That philosophy fits right into our "casual comfort" focus at Good for the Sole, where we curate brands for women who want fashion-forward style without the trade off of sore feet by midafternoon. Many of our regulars first discover Chocolat Blu while browsing for comfortable everyday shoes to wear around the Vista or along Main Street, and they keep coming back once they see how well the line holds up to a full day on their feet.
The brand's signature look blends European styling with cushioned footbeds and flexible soles, so a pair of Chocolat Blu flats or sandals can move from a morning at Five Points to dinner on Devine Street without a second thought. We think of it as one of our go-to comfort shoes for women who refuse to choose between looking polished and feeling good. For customers building out a work wardrobe or packing for a trip, these details make Chocolat Blu an easy recommendation alongside the other comfort shoe brands lining our shelves.
As a locally owned shoe store, we hand pick which Chocolat Blu styles land on our shelves each season. That means every pair you find in our boutique has already been vetted for fit, quality, and everyday wearability by our own team. We also listen to customer feedback season after season, swapping out styles that don't hold up to real wear so our Chocolat Blu wall always reflects shoes our Columbia customers genuinely love.
Comfort Details That Set This Line Apart
Chocolat Blu shoes are built with details that matter to anyone shopping for comfortable everyday shoes, not just a trendy look for one season. Each pair is constructed to hold up to real routines, whether that means a work week on your feet or a weekend of errands around town. Whether you need comfortable everyday shoes for the office or something sturdier for walking Columbia's uneven downtown sidewalks, this collection is built to keep pace with you.
Here's what our customers consistently notice when they try a pair on:
- Cushioned, contoured footbeds that support the arch without feeling bulky
- Soft, supple leathers that break in quickly instead of rubbing or pinching
- Flexible outsoles that move naturally with each step
- Thoughtful color and texture combinations you won't find at a mall chain
- A fit that works well for customers who also shop our Birkenstock and Dansko styles
- Styles that transition easily from the store to errands to dinner out
Because every foot is different, we always recommend trying Chocolat Blu shoes on in person. Our staff can help you compare sizing against other comfort shoe brands we carry, so you walk out with a pair that actually fits your foot shape. We're happy to measure both feet, check width, and talk through which style pairs best with your daily routine, whether that's work, travel, or an evening out.
Ways to Wear Chocolat Blu
Chocolat Blu Styles Our Columbia Customers Love
Chocolat Blu covers a wide range of looks, from low block heels to relaxed flats, so there's usually a pair that fits whatever your week looks like. Below are a few of the ways our regulars put this line to work.
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Everyday Flats and Loafers
Lightweight, cushioned flats that work for office days, lunch dates, and weekend trips to the Soda City Market without ever feeling like a compromise.
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Dressier Block Heels
A low, stable heel with the same comfort engineering Chocolat Blu is known for, perfect for date nights or a wedding at one of Columbia's downtown venues.
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Transitional Boots
As the weather turns, we bring in Chocolat Blu boot styles that pair naturally with our selection of comfortable winter boots, giving you an easy way to layer comfort into colder months.
What Shoppers Say About Our Boutique
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Ruth Dibble
3 days ago
Rated 5 out of 5
Good for the Sole had such an excellent shoe selection. Their women’s section included casual sneakers, dressier shoes, and boots for fall. They’ve even added a men’s shoe section. I was impressed with the prices and the helpful owners and employees. Thank you GftS!
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Katie Evatt
6 days ago
Rated 5 out of 5
One of my favorite stores. Great selection and friendly service.
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Alston James
11 days ago
Rated 5 out of 5
Great store and friendly service!
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Julia Cole
13 days ago
Rated 5 out of 5
So amazing! The service was great!!!!!!
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Debi West
14 days ago
Rated 5 out of 5
Awesome selection and great service!!
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Ashley Skipper
15 days ago
Rated 5 out of 5
Wonderful store with great service!
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Elizabeth Dixon
17 days ago
Rated 5 out of 5
What a great experience! I’ve been in the store many times before and they are under new ownership and they allow me to even come in on their day off and get me some shoes for my trip to Italy! They are very patient and kind!
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Hilary Garrett
21 days ago
Rated 5 out of 5
Amazing store! Great customer service
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Sarah Burnett
23 days ago
Rated 5 out of 5
Wonderful customer service!
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Beth Star
25 days ago
Rated 5 out of 5
Great new owners!!!! Meeting them and getting a new pair of sneakers was great. It’s always nice to support small business
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Lisa Frazier
25 days ago
Rated 5 out of 5
Great selection of stylish & comfy shoes with great service! Great visit with 3 pairs of shoes!
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Matt Brown
25 days ago
Rated 5 out of 5
Great shop— the owner and Frasier were a joy to meet! Great selections and prices were set well for the area.
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Paige C
25 days ago
Rated 5 out of 5
Such a great store!! The owner is so nice and they have such a good selection of Back 70 sneakers.
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Sheila Davis
26 days ago
Rated 5 out of 5
Great shoes! Great service!
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Jasna Walton
26 days ago
Rated 5 out of 5
Amazing store with a friendly and warm feel! The store owners are involved and the pup is a cute addition to the store. Oh one more thing, the Back70 shoes are amazing!!!!!
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Elizabeth Moncrieff
26 days ago
Rated 5 out of 5
Great staff and selection and Frazier
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Tim Enright
26 days ago
Rated 5 out of 5
Amazing family owned business with father , daughter and doggie welcome you with passion to make customers satisfied from beginning to end of the sale. Will be back for sure.
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Beth T
27 days ago
Rated 5 out of 5
Excellent customer service! And selection.
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Kathy Mattox
27 days ago
Rated 5 out of 5
Great gem in 5 points. Great selection and staff very knowledgeable and helpful!
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Gracyn Goodrich
27 days ago
Rated 5 out of 5
the owners were so kind and helpful!!
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Alexey Petrov
a month ago
Rated 5 out of 5
Great store!
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Emily Carrea
a month ago
Rated 5 out of 5
had a great experience super friendly and cute dog!
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Becky Hunter
a month ago
Rated 5 out of 5
Love the shoes, and the pup is an extra incentive to go in.
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Kia Coleman
3 months ago
Rated 5 out of 5
Such a cute shop with nice variety and good pricing. Customer service was so nice, Marty was so friendly and helpful. Hank the dog was such a nice touch as well! Highly recommend.
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Auretha Callison
7 months ago
Rated 5 out of 5
I've been a personal stylist for over 22 years and this gentleman and his company provide the Superior Service and quality, quiet luxury brands that that used to exist 10 years ago at Nordstrom. I'm switching my clients over!!
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Lucas Hollingsworth
9 months ago
Rated 5 out of 5
Great shoe store with exceptional management and customer service!
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Lena Hopkins
a year ago
Rated 5 out of 5
Stopped in while on a short trip and will definitely be back. I do believe the owner is whom helped us and made our experience so great. Very helpful and so nice. I loved his energy and the store pup “Hank” was just icing on the cake. Highly recommend you stop in while in Columbia
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Katelyn Derogatis
a year ago
Rated 5 out of 5
Had a lovely experience today. Kelley was delightful, knowledgeable, and helpful in a way that didn’t feel pushy. Great prices on high quality shoes. We will definitely be back to purchase more!!
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Edit Phan
2 years ago
Rated 5 out of 5
The best shoe shop in the area! Amazing quality shoes and hands down the best customer service 🙌
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Phil Mayhew
2 years ago
Rated 5 out of 5
Nice shop with a great selection of shoes, locally made products, handmade leather bags, and local art (that changes every month)! The owners (and pup, Hank) are incredibly friendly!
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Richard Horah
2 years ago
Rated 5 out of 5
Very helpful and friendly. Good selection of shoes.
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Z Goose
2 years ago
Rated 5 out of 5
If you are looking for an amazing pair of shoes, check this spot out! Many hard to find brands and a great selection. Highly recommend. They have a shop dog named Hank. Super cute and the shop owner is the sweetest. Highly recommend.
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Jennifer Enlow
2 years ago
Rated 5 out of 5
Just happened upon this shoe store while in the area. Great selection of shoes and very personable service! Will certainly be returning soon!
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Stacey Overstreet
2 years ago
Rated 5 out of 5
A beautifully curated selection of shoes with the best customer service. Many hard to find brands and all of them are top quality. Highly recommend
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Josef Berliner
3 years ago
Rated 5 out of 5
Excellent selection, great atmosphere.....highly recommended!
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Roy Canty
3 years ago
Rated 5 out of 5
Can’t say enough about this place. I’ve shopped there for years. Stopped by ‘right before closing’ to find shoes for an event. Found shoes that were cute but most of all comfortable. #SUPPORTLOCAL
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Loretta Hester
4 years ago
Rated 5 out of 5
Thank you so much for helping my elderly mother and aunt locate shoes with class and style! She called me stating she wore a pair out - i.e. took off her sneakers (brooks)! We will all be back soon for more! If you are looking for quality and awesome service look no further than Good for the Sole Soles & Accessories!
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Bishop Hare
4 years ago
Rated 5 out of 5
I was pleasantly surprised to find a pair of Birkenstock Arizona sandals in my size—15M (46) and they are awesome! The owner helped me out, gave me some tips to help with breaking them in, and some maintenance tips to help them last as long as possible. Thanks so much!
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Cee Webb
4 years ago
Rated 5 out of 5
Great customer service! Found my size, finally! Located in 5 Points
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Toni Gripper
5 years ago
Rated 5 out of 5
Wandered into the neighborhood and happened upon the shoe store. The owner was warm, welcoming and helpful. He even sweetened to pot by giving me an additional markdown on a sale item. I’ll definitely return.
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Victoria C
5 years ago
Rated 5 out of 5
First time visiting! I stopped in while I was waiting for my order from The Gourmet Shop next door. Nice retail store of shoes. The owner said they've been around 15 years! He said they moved to this location about 4 years ago. You also get to meet the Schnauzer who comes to work with him every day. I can't remember his name, right now, but it was Hank or Frank. I also saw a selection of men's shoes too so don't hesitate to stop by!
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Stirling Holbrook
5 years ago
Rated 5 out of 5
I can’t say enough good things about this store! I love the range of shoe styles and the incredible customer service. I live in Charleston but spend time visiting family in Columbia, and I never make it downtown without walking out with at least 2 new pairs of shoes! Kelly is such a wonderful person to do business with. I highly recommend.
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Libby Smith
6 years ago
Rated 5 out of 5
Beautiful shoes! Fantastic customer service and superior pricing!
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Elisabeth Youngblood
6 years ago
Rated 5 out of 5
This store is a cut above ! The selection is unique & Kelly is so knowledgeable & not pushy. I’ve purchased stylish , comfortable shoes to be able to walk in Europe.
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Angela Yong
6 years ago
Rated 5 out of 5
Best shoe store in South Carolina! Not only is the owner knowledgeable about his inventory, he knows fashion. I highly recommend!
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Messie's Closet
6 years ago
Rated 5 out of 5
Beautiful curation of stylish yet comfortable shoes! A hidden gem of Columbia!
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Debbie Mcdaniel
6 years ago
Rated 5 out of 5
I probably have over a dozen pairs of shoes from GFTS in my closet-from sandals to boots that I wear daily. Comfort + style + good customer service keep me going back.
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Brian Wilson
7 years ago
Rated 5 out of 5
The owner, Kelly, and the dog, Hank are great people. Great prices and perfect service, I would recommend this place to anyone looking for a great pair of shoes
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Bradford Allen
7 years ago
Rated 5 out of 5
Really nice owner. Great shoe selection. Will definitely reccomend to others and will shop there again
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Lula Robinson
7 years ago
Rated 5 out of 5
Great shoe for your health and styles are also great. Prices are the best in regards to nearby competive brands.
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Autumn Brown
7 years ago
Rated 5 out of 5
Wonderful place to shop. Higher end pricing but HIGH quality shoes that are worth the price. Kelly is a wonderful shop owner that is knowledgeable, helpful, and not pushy. The prices are not marked up compared to retailer websites. Currently saving up to get another pair of his wonderful shoes that were out of a college students current price range. Don’t forget to say hey to Hank, his well trained shop dog, he is a sweetie.
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Lisa Matthews
8 years ago
Rated 5 out of 5
Extremely friendly and knowledgeable. Prices are competitive.
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Amy B
8 years ago
Rated 5 out of 5
Excellent, good quality shoes with fabulous customer service! The shoes are well made and pricey, but the quality ensures you'll be wearing them for years! Customer service is helpful and not pushy. Thanks for the experience!
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Judy Lederfind
8 years ago
Rated 5 out of 5
Great service and shoes!
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Joseph Azar
8 years ago
Rated 5 out of 5
Good place with good people and merchandise.
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John Mcgill
8 years ago
Rated 5 out of 5
great shoes , great service. These people know footwear ! Also have a cool dog and great shops near by. Check out my new danskos! Follow up- shoes have been great! They just got me another pair that are slip on danskos , love them! They have a new men's boot line coming, can't wait to check em out!
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Itech Connections
10 years ago
Rated 5 out of 5
Best Customer service in the neighborhood. Come and check them out.
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Kevin Walker
10 years ago
Rated 5 out of 5
The best combo of customer service and Sperrys in Columbia.
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Michael B
13 years ago
Rated 5 out of 5
Decent shop. Looked online trying to find better prices... Couldn't find em cheaper so I bought them here. Thanks
Read what Columbia shoppers say about Good for the Sole Shoes on Google.
Visit the boutique
Try Chocolat Blu Shoes at 728 Saluda Ave
Chocolat Blu fits are hard to judge from a photo online. Stop by 728 Saluda Ave, Columbia, and let our team walk you through current colors, sizes, and the rest of our comfort shoe lineup, including Teleties, consignment handbags, men's fashion shoes, and our other boutique accessories. We'll help you find the pair that fits your life, not just your outfit.
- Tues to Fri
- 10am to 6pm
- Saturday
- 9am to 4pm
- Sunday
- 10am to 3pm
- Monday
- Closed
